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Oliver Buchannon
Sanjay Sood-Smith

I co-founded a food brand, spent 4 years at Bain and had 200+ conversations with food and drink founders about AI. Co-founder at Pesto.

Four mistakes I see in nearly every food and drink business

Aug 5, 2026

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3 min read

Four mistakes I see in nearly every food and drink business

Twelve founders. Ninety minutes. A hundred use cases they didn't know they had.

Sanjay Sood-Smith
Sanjay Sood-Smith
Your AI strategy is already out of date

Aug 5, 2026

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3 min read

Your AI strategy is already out of date

By the time you finish this read, AI will have moved the goalposts again.

Sanjay Sood-Smith
Sanjay Sood-Smith
I've had 200 conversations about AI with food and drink founders. Almost everyone is stuck in the same place.

Jul 30, 2026

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3 min read

I've had 200 conversations about AI with food and drink founders. Almost everyone is stuck in the same place.

What this newsletter is for, why you should listen to me, and the thing that's keeping you stuck

Sanjay Sood-Smith
Sanjay Sood-Smith

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Where AI actually helps a food and drink business. And where it doesn't. Weekly, from 200+ conversations with UK food and drink founders.

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