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Sanjay Sood-Smith
Sanjay Sood-Smith

I co-founded a food brand, spent 4 years at Bain and had 200+ conversations with food and drink founders about AI. Co-founder at Pesto.

How twelve food and drink founders found 140 uses for AI in 90 minutes

Aug 13, 2026

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4 min read

How twelve food and drink founders found 140 uses for AI in 90 minutes

The seven areas, the six letters, and the fifteen-minute exercise that gets you the long list

Sanjay Sood-Smith
Sanjay Sood-Smith
Four mistakes I see in nearly every food and drink business

Aug 5, 2026

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3 min read

Four mistakes I see in nearly every food and drink business

A new way to think about how you approach AI in your business.

Sanjay Sood-Smith
Sanjay Sood-Smith
Your AI strategy is already out of date

Aug 5, 2026

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3 min read

Your AI strategy is already out of date

By the time you finish this read, AI will have moved the goalposts again.

Sanjay Sood-Smith
Sanjay Sood-Smith
I've had 200 conversations about AI with food and drink founders. Almost everyone is stuck in the same place.

Jul 30, 2026

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3 min read

I've had 200 conversations about AI with food and drink founders. Almost everyone is stuck in the same place.

What this newsletter is for, where my experience comes from, and the RECIPE framework.

Sanjay Sood-Smith
Sanjay Sood-Smith

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Where AI actually helps a food and drink business. And where it doesn't. Weekly, from 200+ conversations with UK food and drink founders.

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